L2 Digital
Pinterest Heads For A Rude Awakening

Winners: Social media firms that act like businesses. Losers: Social media firms that are products posing as businesses. Facebook’s profitability continues to soar, while Pinterest is headed for a rude awakening…and Scott is headed for the psych ward.

A continued winner: Starbucks. Enrollment in the brand’s loyalty program surged this year despite widely publicized changes to how rewards points are awarded, and the brand boasts the 23rd most-used mobile app in the U.S.

A winner: The top 20%. We hear a lot about the top 1%, but the top 20% is also increasingly isolated geographically, socially, and politically.

We take a moment to remember Prince.

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