You’re chained to your desk or tied up in meetings while the creatives are off getting lit up at Cannes.  Why should you care what’s going on over there?  The answer may surprise you.

Because if advertising is the blockbuster movie, then activation is the theme park.

How about an innovation instead?

Creativity is needed more than ever to bring sustainability to our world. For brands, creating sustainable success begins with a simple premise—ask huge questions.

In recent years, Chinese social media platforms have made a conscious effort to evolve beyond  “me too” products piggybacking off Facebook and Twitter functionality.   It remains to be seen whether they have found their own best selling points.

Want to stand out in the creative riot of Asia? Your audience is huge, they are online, and hungry for great video.

The Coca-Cola Sharing Can is at the heart of Coca-Cola’s social spirit heritage.

Digital Divas are some of the most digitally connected women on the planet. Give them the contextual, relevant content they need since they can make–or break–your brand.

Paolo Mercado of Nestle Greater China, speaking at Asian Marketing Effectiveness 2013,  reminds us of the 3 basic rules for effective marketing.

A brand’s financial success depends on its ability to be Meaningful, Different and Salient.

Brands leading Muslim consumer trends are those that embrace values that are important to them and shape the communities they serve.

It is a time of creativity, ideas, and collaboration. In such a time, the real gems are out there, waiting to be spotted.

The Ogilvy Discovery team explores China’s fast changing technology landscape.

Now that ‘All the world’s a stage’, it’s time we started to think more theatrically when it comes to telling brand stories in our uber-connected, technology driven world.

Here is a set of word-of-mouth drivers that, when applied routinely, help make any content or experience more shareworthy. While many are adopted from the body of behavioral economics–all of them have been validated by experience.

For full article on Fast Company click here

A summary of three simple steps to connecting with your consumers and converting them to shoppers.

The most important audience for content is your own company. Get your organization consuming it fast or face extinction. 3 ideas to speed things up…

India’s song-and-dance laden Bollywood film industry celebrates 100 years of cinema.  But has anything changed in terms of content in the world’s largest film production business?

It’s time marketers stopped trying to inform patients and started thinking about training them, since they’re already busy training themselves. We consider how those in the health-care industry can better connect with the modern patient.

The Internet has impacted language but there are more profound changes reflecting fundamental shifts in how consumers interact with the written word.

Here are 7 memorable themes that bubbled up at Fast Company’s recent ‘Innovation Uncensored’ Conference. None of them are entirely new. But like a loft in a hot neighborhood, they’re some of the most valuable things you can hold on to.

For full article click here

Products and services need to reflect the accelerated pace of innovation, because those who refuse to adapt will find themselves rendered obsolete.

We interview the team at What Took You So Long, the nomadic NGO whose guerrilla filmmaking is transforming the way we look at developing countries.

Brands and agencies need to see the transformational opportunity that mobility offers businesses and consumers.

Steven Johnson, cited as one of the ‘Top Ten brains of the digital future’ and well-known author, was interviewed at the Economist’s ‘Innovation Forum 2013′. He observes that we should stop chasing sudden epiphanies but rather work on our slow hunches.

The Chinese super-rich are now after experiences rather than products.

Despite unveiling of ‘zombie’ accounts on China’s favorite microblogging service, Weibo still reigns.