How to tell great marketing stories, analyzing them all through the lens of a blockbuster movie.
It's taken over two millennia but Purpose has finally started to take hold as companies discover its power.
It is because of seamless omni-channel retailing that consumers are starting to go back in-store. Brands are now familiarizing themselves with showrooming’s naughty little sister - webrooming.
Ogilvy's recent Labs Day in London looked at the rise of the Internet of Things.
When company culture is best explained by actions not words.
Channel-specific targeting cannot keep pace with the ‘fluid consumer’ and is no longer effective. To maintain engagement in this shifting landscape, a new paradigm is required.
The Economist believes online video is flourishing, but not about to kill television. Ogilvy believes that online video creators and their fans are the architects of a new kind of engagement, and we should watch very closely.
To keep ahead continuously look for ways to outmode what you currently do, creating notional ‘Oh Shit’ moments.
A few pioneering businesses are developing “sustainability policies” worthy of the name.