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How to apply human insight and creativity to aid people to make small everyday choices that lead to better social outcomes.
Brands spend billions of dollars in activity and research into campaign results, but in China all measures need to be taken with a pinch of salt; or a large double whisky if you’re a CMO.
In a world where buyers have ample information and an array of choices, the pitch is often the first word, but it’s rarely the last. Here is an excerpt from Daniel H. Pink’s best-selling ‘To Sell Is Human’, which instructs us on the delicate art of pitching.
Businesses are starting to pursue meaningful purposes, and those who do not will be punished. This has given rise to a movement that Chris Houston has dubbed Telosity — a new way of looking at business, leadership, and personal growth. This post is about how the digital disturbance is remaking business.
Ema Linaker gives us a peek into the budding social media scene in Beirut, which has become a hot bed of creativity and bravery as brands and companies experiment with social as a real driver of business.
Research and ideas shared at recent INSEAD alumni panel discussions shed light on the elements required to capture and effectively use big data.
The one thing we are hearing time and again, particularly from luxury and fashion brands operating in Asia, is that loyalty is a huge challenge. In today’s market, winning on this front will come down to long-term vision, considerable investment and above all, customer centricity.
We've interviewed some of the world's most inspirational and influential pioneers to understand how they have used creativity to dramatic effect on their craft, business or wider popular culture. See full interview.
The lessons of Chinese New Year’s winning campaigns don’t just apply to one holiday. Exploring the many psychological levels on which consumers engage with brand advertising reveals the creative techniques that can deliver truly effective campaigns at any time of the year.
During WPP Stream Asia 2014, Brian Peltz gave us a quick overview of the internet scene in Vietnam.
Two iconic B2B companies – IBM and DuPont – are using content marketing to create a human connection to their brands, reflecting the insight that business consumers are influenced, and act similarly, as when shopping for themselves.
Millward Brown’s AdReaction 2014 report explores multiscreen advertising and consumer receptivity to ads on TV, smartphones, laptops and tablets.
eCommerce is a big prize. Find out how to play and win with our expert POVs from around the world on Continuous Commerce™.
Businesses are starting to pursue meaningful purposes, and those who do not will be punished. This has given rise to a movement that Chris Houston has dubbed Telosity — a new way of looking at business, leadership, and personal growth. This post talks about how thriving in a world of panarchy requires a new way of doing business.
The Ogilvy VERGE 2013 Summit explores the “connected life” through the theme of Devices and Desires. Click here for highlights.
Kimberly-Clark CMO Clive Sirkin spoke about changing digital marketing by taking risks and ditching the status-quo
The Economist’s “Rethink” conference, held recently in London, discussed the plight of marketing in an age of consumer power.
Inspirational digital case studies from around Asia. Great examples of creativity and effectiveness.
General Mills CMO Mark Addicks spoke on the importance of brands anchoring themselves with a sense of purpose
The numbers are coming in thick and fast but can big data and advanced analytics influence a team’s performance in the Premier League?
If there’s a science to shareable content, Upworthy editors (should) know it.
Cybersecurity expert Keren Elezari on why, in the impending all-digital age, we need hackers more than ever.
In order to thrive in the Middle East, luxury brands need to stick to the old adage – a brand has to GIVE to GET.
This year at SXSW, Ogilvy Labs sliced and diced the biggest recurring topics and reported the trends to watch out for.
Anne Sweeney at the FT Digital Media Conference in London talked about the creative transformation of TV. She flagged the vital role of mobile in enabling an interactive, immersive and customised experience.
Businesses are starting to pursue meaningful purposes, and those who do not will be punished. This has given rise to a movement that Chris Houston has dubbed Telosity — a new way of looking at business, leadership, and personal growth. This post talks about Panarchy, a natural law of systems, is emerging in business to replace our failing, single-minded pursuit of profit at all costs.
Will Marshall of Planet Labs presented to TED2014 on utilizing the Silicon Valley model to launch better, more efficient satellites into space
The only way to understand how people use digital, social and mobile – now mainstream media – is to fully understand the roles they play in their lives.
Behavioural economics is about digging into the human psyche to understand how we get people to behave in the manner we would like. Ogilvy Labs in London hosted a fascinating day on how and where to apply behavioural change.
The TED talks are going on this week in Vancouver, and we’re watching for insight, inspiration, and, as TED itself puts it, “ideas worth spreading.” This TED talk by Dr. Stephen Friend talks about curing illnesses by studying healthy people.
We look at drivers and trends that can be applied to great effect and what this might mean for the future.
Telling great stories has always been a goal of brands. Joining content and commerce while cutting out the middle man is a way to do just that.
Former NFL punter Chris Kluwe spoke to TED about what happens when sports and technology meet—and what role augmented reality could play for those on the field in the stands
After a week at SXSW, Brand Anthropologist Richard Wise has some advice for brands – and marketers – who want to be invited back for dinner.
Businesses are starting to pursue meaningful purposes, and those who do not will be punished. This has given rise to a movement that Chris Houston has dubbed Telosity — a new way of looking at business, leadership, and personal growth.
One of TED2014’s most anticipated moments came when Google co-founder Larry Page talked frankly about the state of the company and internet security.
IBM’s cognitive computing teaches computers to learn and even create the way we humans do. Whether you’re a chef or or a marketer, you could soon be using a cognitive system to be more creative in your job as well.
The TED talks are happening in Vancouver, and we’re looking out for “ideas worth spreading.” This TED talk by Jon Mooallem talks about saving the endangered species by changing narratives.
The TED talks are going on this week in Vancouver, and we’re watching for insight, inspiration, and, as TED itself puts it, “ideas worth spreading.” This TED talk by Margaret Gould Stewart talks about the challenges of designing on a global scale.
Against the odds it appears that some digital properties are printing profits.
Customers, no matter how loyal to your brand, aren’t always engaged.
Much to the chagrin of copywriters everywhere, computers may very well write the best copy.
After a bunch of sessions, seminars, and parties at SXSW, Andrea Hackett of Social@Ogilvy picked up more than just tech and marketing advice. She also got a full dose of the principles some of the best minds around live by.
Storytelling has been around since the Stone Age—but the digital tools we now possess make it more compelling than ever.
To mark the launch of The Brand in the Boardroom, Ogilvy & Mather’s latest Red Paper, OgilvyRed hosted a panel of senior leaders to debate ‘Linking brands to money’.
Meet China’s Xiaomi : a Blackberry & Apple slayer; a hero for a generation of young Chinese, and a model disruptor.
Miles Young, Worldwide Chairman and CEO of Ogilvy & Mather speaks to Joanna Seddon of OgilvyRED about The Brand in the Boardroom and offers a sneak peak at the paper itself.
There’s certainly no shortage of data out there, but how marketers and brands utilize this vast resource still isn’t being worked out.
Brian Fetherstonhaugh, Global CEO of OgilvyOne Worldwide has had a 30-year career in marketing. He explains why if he was starting his career now it would be in eCommerce.
Matt Diffee, cartoonist for the New Yorker delivered a talk at SXSW called Turning a Blank Page into a Great Idea. Here are five of his most memorable suggestions.
This is not your uncle Leo’s department store. The shops of tomorrow will be interactive, personalized, and digitally tricked out.
Our children are maturing online far faster than they are growing up physically. Parents need to have the “online conversation” early so that kids understand the consequences of their digital actions.
We often talk about the disruptive power of technology, but when the real disruptions in our lives happen—disasters natural and man-made—technology can be the very thing that saves us.
If you want to be successful at telling stories, follow these three rules from The Goggles, self-described old media guys and interactive directors of multi-award winning interactive documentary Welcome to Pine Point.
More than just selling stuff, today’s best eCommerce also builds community.
Ben Rattray, founder and CEO of change.org, believes that it’s not just individuals who should be in the game of enacting change, but companies as well.
Rather than just selling stuff, brands should create a meaningful story—and make their customers part of it.
Moderators dressed as 1970s game show hosts? The audience turned into a moshpit of experts? Just another day of insight and seeing into the future at SXSW.
You think your city has a makerspace? Pffft. Shenzen has a 15-block makersuburb.
Brands are tapping into mobile to move the bottom line, and OgilvyOne’s Nick Fuller was at SXSW to hear all about it.
South by Southwest is an annual set of film, interactive, music festivals and conferences that kicked off on Friday in Austin, Texas. We’ll be bringing you the highlights all week.
Grace Clapham and Bernise Ang make the case for Asian innovation before heading to South by Southwest.
Brands’ organic Facebook reach has crashed since last October. Social@Ogilvy has analysed over 100 country-level brand pages and considers life after the demise of organic reach.
Design Indaba 2014 was an Inspiration Freight Train. The final day was packed with maximum impact, existential angst, the kind that prompts you to seriously reconsider your life-choices…….
Tara Hirebet, Asian Trend & Innovation Consultant will be delivering “How Overcrowded Asian Cities Inspire Innovation” at the celebrated South by Southwest festival, Austin. We caught up with Tara just ahead of her trip to Texas.
Within the mobile space there are so many innovations, pushing the boundaries of what’s now possible. Sometimes however, we can forget the fundamentals. We suggest 4 ‘Back to Basics’ for your brands.
The digital divide used to be about pipelines and infrastructure. Now it’s about who gets left behind.
The 2014 Mobile World Congress made clear that the fully connected era is fast approaching.
ogilvydo has started a unique content partnership with 12ahead – covering the latest in cutting-edge digital marketing and creative technology from around the globe. In this first piece, a good deed can open up some refreshing and effective avenues for marketers to explore.
Mobile World Congress 2014 is over, and the last day was as intriguing as the ones that came before. Read more about endpoints and gateways, #bigdataproblems, the profit problem, and the cloudy weather ahead.
Day 2 at Design Indaba in Cape Town gave us Superdesks, Mexican architecture, cowboy poetry and the odd demigod.
Consumers in Asia are doing their shopping online, but they aren’t wholly satisfied with the experience. What can brands do to change that?
Now that Day 3 is done, we look back on interconnections, cognitive computing, mobile financial services, gaming apps, and the wearables worth wearing.
The creative gospel taken from Day 1 of Design Indaba 2014. The globally acclaimed conference in Cape Town showcases the South African creative industry.
Ginni Rometty spoke at the Mobile World Congress about key shifts in the ever-changing mobile technology industry.
There’s far more to life than money and power—if only you spend some time pursuing the alternatives.
For wearable tech to break into the mainstream, it needs to get more intelligent, more interconnected, and more in-tune with our lives—Here’s how.
Day 2 at Barcelona’s Mobile World Congress delivered new ways of looking at the Internet of Things, the connected life, and the challenges of bringing enough connection to all parts of the world.
Day 1 at the Mobile World Congress in Barcelona served up insights into social mobility, telecoms, data and connections. Look out for our daily highlights.
5 insights from Mark Zuckerberg’s Keynote at the Mobile World Congress
Celebrated historian and author, Ramchandra Guha shares his thoughts on what makes India survive as a democratic and united country despite its diversities.
In our fast-growing sharing economy, collaboration is good business—and it might just save the world!
It is hard to find an Indian who is not interested in either Bollywood or Cricket – India’s two prized obsessions. Cricketers are deified and temples made in the name of cine stars. But how have these two forces shaped the socio-economic landscape of India?
Wearables aren’t just fun—they can also change your life.
Sir Martin Sorrell, Chief Executive of WPP, makes his case for why advertising is not the societal ill it is sometimes claimed to be.
Upworthy’s Eli Pariser speaks at Social Media Week in New York on the importance of having content that is emotional, compelling, and hopeful.
Brands need to start the Mobile Movement with a definitive mobilised strategy that will give them a competitive edge.
One doesn’t walk from door to door, but hops unpredictably between door, app and URL bar. If you had thought eCommerce was just online shopping, you must be off your trolley.
Ford’s Scott Monty speaks to ogilvydo at Social Media Matters.
General Michael Hayden, former Head of CIA and NSA during one of the USA’s most turbulent periods, talks to ogilvydo about his immediate response to 9/11.
General Michael Hayden, former Head of the CIA and NSA, on his ‘Leadership’ tips.
ogilvydo.com launches its dynamic new interview series exploring the value of creativity with diverse and inspiring creative disrupters.
WPP Stream brings global influencers together to share the freshest thinking about the future of digital. Founder of Hungama Mobile talks about India’s transition from 2G to 4G.
We are now seeing the Chinese twenty to thirty year olds going abroad, consuming all this content and putting their own cultural spin on it.
Will Tracy, Editor of celebrated and hugely popular American satirical news giant, The Onion, gave ogilvydo an exclusive on his sensational predictions for 2013!
Sir Martin Sorrell chats to Thomas Crampton at WPP Stream Asia 2013 about growth areas, Xasis, CIOs, Google and Twitter.
WPP Stream, named by Wired Magazine as one of the “World’s Best Tech Conferences”, brings global influencers together to learn and contribute to the freshest thinking about the future of digital.
Jonathan Mildenhall speaks to Ogilvydo on some of the reasons the company has been named Creative Marketer of 2013.
Ogilvydo bagged an exclusive with Daniel Franklin, Executive Editor of the Economist on his 2013 predictions. The event is presented in its full glory for our viewers who missed the live streaming on 27 November. In this epic interview, Daniel shares his predictions on the big ticket items that will affect us in 2013. And most importantly, he flags opportunities for the ‘most creative’.
Veteran of the Australian film industry, Michael Lake, talks about plans to develop Malaysia as centre of the Asean film industry.
Crowds flocked to debate, discuss and soak up creative inspiration from global literary luminaries at SWF 2012.
After winning the Cannes Network of the Year and Effie Most Effective Advertising Agency Network of the Year, Ogilvy & Mather is now poised to win the coveted IPA Effectiveness Company of the Year. Find out more on the Asia Pacific winners in this exclusive interview with Tim Broadbent.
At the ogilvydo ‘Inspire or Else’ seminar, Todd Solondz discussed why his films are not for everyone – especially not for those people who like them!; why the audience he wants to please foremost is himself; why fear should come into play for any film maker; and the need to recognise difficult truths that aren’t being expressed.
At the ogilvydo ‘Inspire or Else’ seminar, James Thompson discussed why it was more important to have authentic than popular stories; how we tend to get seduced by the media rather than the story; why social media keeps you honest, and why in his view you can’t have an appetite for brilliance unless you are prepared to make mistakes.
Joseph Chen (Chairman & CEO of Renren) talks to Ogilvy TV about the impact of Renren in an emerging digital china, and the importance of creativity for the platform.
Esther Dyson talks to Ogilvy TV about the economics, platforms and the importance of influencers in social media.
Ken Hong talks to Ogilvy TV about the role that Weibo plays in China, and his vision for how brands can engage with consumers.
Ogilvydo’s DO Debates series hosted one of the most popular seminars at this year’s Spikes Asia Festival of Creativity.
Recently, Cannes witnessed its first DO Debates. The dynamic panel explored whether account management is dying or thriving? Will it lead the next wave of agency entrepreneurialism?
Alain de Botton presented to a full house at the Cannes Lions 2012 festival as part of the Ogilvy & Inspire series. De Botton put forward the argument that advertising can be seen as an art form.
The DO Debates in June was hosted by Ogilvy & Mather, Singapore. The focus this time was on ‘Risk – Can failure give you the edge.’
At FUEL Kyoto 2012, ogilvydo interviewed Asif Kapadia, the award winning director of the documentary “Senna”.
Ogilvy & Mather Jakarta, Indonesia held its first ever Do Debate as it turned 40 this year.
Fiona Caulfield, CEO, Hardy Bays Consulting, shares her view on the increasing appetite for risk in Asia and the growing confidence in the region.
On March 14th, Ogilvy Singapore hosted the inaugural DO Debate of 2012. Our esteemed panel of prominent speakers, authors, entrepreneurs and business leaders engaged the audience in a thought-provoking and somewhat unexpected dialogue on the topic “The Power of Purpose: How values can create value”.
“Without failure you do not get success” insists Marco Robinson.
Azran Osman Rani, CEO of Air Asia X explains how they made the impossible happen by walking the path less ventured.
We talk to Fredrik Härén, celebrity author of The Idea Book
Chandran Nair talks to ogilvydo.com about relentless consumption and why underpricing means that more Asians have mobile phones than toilets.
Marcel Reichart talks about the latest trends in technology and design
Duncan Clark talks about digital innovation in China
Eric Schuldenfrei talks about the effects of a growing population on architecture in China.
We talk to Azran Osman-Rani, the CEO of AirAsia X
We talk to Charles Leadbeater, one of the world’s top management thinkers.
Why Creativity should be at the heart of the business agenda
Digital Marketing and communication insights from across Asia