Consumer psychologist Dr Marsden argues the West needs to take notice of Chinese digital innovation.
The Head of Content for iconic publisher, Vice, talks to Thomas Crampton at Social Matters, Hong Kong, on creating compelling content for the Millenials.
The good news is that psychologists have discovered the best way to deliver feedback; the bad news is you’ll have to open with the negative before moving on to the positive.
How to tell great marketing stories, analyzing them all through the lens of a blockbuster movie.
It's taken over two millennia but Purpose has finally started to take hold as companies discover its power.
It is because of seamless omni-channel retailing that consumers are starting to go back in-store. Brands are now familiarizing themselves with showrooming’s naughty little sister - webrooming.
Ogilvy's recent Labs Day in London looked at the rise of the Internet of Things.
When company culture is best explained by actions not words.
Channel-specific targeting cannot keep pace with the ‘fluid consumer’ and is no longer effective. To maintain engagement in this shifting landscape, a new paradigm is required.