When Data Meets Creativity, You Get Pure Sex

On the opening day of Advertising Week in New York City, Ogilvy & Mather Worldwide Chief Creative Officer Tham Khai Meng was joined by two of his creative contemporaries—Sir John Hegarty of Bartle Bogle Hegarty and CP+B’s Chuck Porter—as each gave their viewpoint on the convergence of two of the industry’s biggest topics: data and creativity. See Khai’s speech, in which he connects the meshing of data and creativity to Shakespeare’s Romeo and Juliet, below. Click here for a full recap of the panel, and here for Khai’s piece for CampaignLive US on data and creativity.

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