Velocity 12
Segmenting The World In Growth Terms

Miles Young,Worldwide Chairman and CEO of Ogilvy & Mather speaks to Kent Wertime, Chief Executive Officer of Ogilvy APAC on a new way of segmenting the world in terms of the velocity of growth. Miles talks about the global inequality, rising middle class, what it means for MNCs and changing the perception of growth markets which is primarily South Asia along with China.

Miles and Kent co-authored Velocity 12, a Ogilvy & Mather report that breaks down the implications of the 12 growth markets.

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