Velocity 12
Piyush Pandey On Reaching The Indian Middle Class

Piyush Pandey, National Creative Director of Ogilvy & Mather India speaks to Kent Wertime, Chief Operating Officer, Ogilvy & Mather Asia about the V12 report and what India’s growth will mean for advertisers. Piyush believes common sense will reach the Indian middle-class and if brands need to reach out to them, they will need to think locally than globally.

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