Ad tech company xAd, which describes itself as a global location-based marketplace, has been monitoring social media around the #CannesLions hashtag and, as you might expect, ad-techie companies have received most mentions.
Google is top with 7704 tweets followed by Facebook, Apple, Snapchat and so on.
The “hottest media and advertising topics” were ad tech with 2055 tweets, followed by storytelling, mobile advertising and programmatic (460 tweets), which suggests they weren’t very hot at all.
But go to agencies and you find this:
Top 5 agency mentions
1. Ogilvy (28084 tweets)
2. WPP (1606 tweets)
3. Havas (1173 tweets)
4. McCann (1142 tweets)
5. Saatchi & Saatchi (613 tweets)
First published on moreaboutadvertising.com