Here’s an early Christmas present for Joseph Gordon-Levitt’s many, many fans; a trailer for his new variety show. Known best for his roles in classic comedies Third Rock From The Sun and 10 Things I Hate About You, Gordon-Levitt has carved himself a bit of a reputation as a Renaissance man (albeit a much less insufferable one than James Franco), having turned his hand to writing and filmmaking. However, his most interesting venture by far is HitRECord, a creative, collaborative online community where any piece of work produced by one individual can be remixed, adapted, or incorporated into another artist’s project.
And now, HitRECord is coming to television. Gordon-Levitt describes it as “a half hour variety show with short films, live performances, music, cartoons, and of course, more!” All content is produced collaboratively by HitRECord’s extensive community, and curated by Gordon-Levitt: “Hundreds of thousands of artists from all over the world contribute to the collaborative projects we have going on our site – hitRECord.org – where I’ve been directing each piece, and performing in a bunch of them too.”
HitRECord has been running for several years already, and has yielded a range of other, smaller projects; the online store currently includes T-shirts, posters and cards bearing HitRECord artwork, and a number of books.
‘HitRECord on TV’ will debut in the US on a brand new cable channel called Pivot on January 18th. The fact that this new venture is being piloted on an unknown quantity does go some way towards tempering enthusiasm for the subject matter, but with a built-in audience of “hundreds of thousands”, the show will no doubt get off to a decent start.