To date, mobile has surpassed desktop in search volume, ad spend, time usage, and site page views. While desktop still has a few cards to play (e.g. commerce transaction volume), 2017 will be the year mobile becomes a brand’s first priority, with all other digital experiences built around it.
What brands should be thinking about?
Mobile-First Logic: Brands should create their sites with mobile – the most difficult platform- top of mind, and then build from there.
Optimise Shopping: Brands must review their entire shopping process – from research to transaction – and reduce the number of steps to ensure that the mobile checkout experience is more streamlined than the one designed for the desktop.
More Than Site: Brands should take advantage of mobile capabilities on social media platforms to boost brand experience.
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