Social Matters | HK
Twitter’s Asia Head Reveals Tips For A Great Tweet

Twitter’s Managing Director of Emerging Markets, Peter Greenberger, was under the spotlight today at Social Matters in Hong Kong, in a hard-hitting interview with Financial Times Correspondent, Josh Noble.

When asked what makes a great Tweet, Greenberger said:

“There are three things to consider when composing a great Tweet. Firstly, it has to be in real time, because Twitter is a real-time network. Secondly, it must be authentic and convey a real voice. Thirdly, it must be true and relevant to the audience.”

When asked what makes a good content strategy, Greenberger shared a “triangle” model. He advised that users adhere to at least one of three pillars, including “inform”, “entertain” and “offer any help you can provide.”

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