Michael Stevens, creator of Vsauce, the largest educational network of channels on YouTube talks to ogilvydo about his approach on communicating the science behind seemingly ordinary, everyday phenomena that has attracted more than 1 billion total views across the network’s three channels. How does he do it? He does a lot of research, keeps changing topics and keeps up with current trends. His advice to brands is, “People are very curious. Become the source of answers to them”.