Sophie Baker on power of social media


Sophie is the mastermind behind Hamilton Island’s Ultimate InstaMeet in 2012 and Return2Paradise InstaMeet in 2013, and together with her team, ensured the campaign generated in excess of AUD$3.5 million in earned media. This has been Hamilton Island’s most successful below-the-line PR campaign ever. She shares the success of using social media to publicise and build a community of interest around the Australian holiday island.

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