HighlightsSouth by Southwest
Ogilvy Labs SXSW trend report

Every March Austin, Texas is overrun by some of the greatest minds and practitioners from the world of music, arts, technology, advertising and Politics. They bash out and debate some of the greatest discussion and subject matter affecting the world of communication. With every year SXSW (South by South West) gets bigger and more elaborate.

Its origins as a music festival have been left behind in the wake of what has now become the greatest conference for creative free thinkers in the world. SXSW takes new tools, deposits them in rooms full of tech and creative people, who then dismantle and debate them to work out just how they might work and have an effect within contemporary cultures and lifestyles. This was the Ogilvy Lab’s 3rd year studying, debating, chewing over, summarising and reporting back on SXSW. As usual, a host of new ideas were on offer, along with validation of a number of trends and subjects we’ve covered and reported on in the past, lots of which are finally making their way into the mainstream onto consumer’s radar. This year there was a even larger presence of brands and ad. agencies present. 50+ Ogilvy employees (35 last year) Some very big brands hosted large stunts : Samsung, IBM and Chevrolet.

Here come the stats:
30,000+ Interactive Attendees
600+ Sessions
74 Countries
represented 1m #SXSW Tweets across 5 days

Wearable tech
Most talked about topic with 15k tweets

800+ News articles
By 2018 will be an $18 billion market

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