Cannes Lions 2016 | Panel
Cecilia Yau On E&M Markets

Cecilia Yau, Partner, PwC, talks about a recent PwC report published that reveals growth in the entertainment and media markets is correlated  to the growth rate and higher population of youth in each country.

This is part of a panel on The Geography of Demography which discusses how younger consumers adopt new consumption behaviors and set trends in E&M markets around the world. As more disruption occurs, we’re seeing markets—several high-velocity ones in particular—develop in different ways. The constantly shifting ground makes it imperative for companies to develop a more nuanced understanding of the opportunities across this complex matrix of interrelated factors.

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