Lionsgate has made a deal with the YouTube prank crew The Janoskians to develop a feature film star vehicle for the group. The film label will try to harness a rabid online following and turn it into a movie ticket buyers.
The Janoskians, who are born and bred on the Internet and provide a mix of the outrageous with some social commentary, have developed an enormous YouTube following since making their debut in 2011. Their fan base has grown to more than 15 million followers and 200 million views.
They’ve spread their brand to include a sold-out worldwide Live Nation tour last year, a clothing line called Dirty Pig, a record deal with Republic Records, and a video game on iTunes/Android called Ouch! Couch. Their personal appearances in malls from Los Angeles to New York and London resulted in closings and evacuations because of crowd-control issues.
Now, if all goes well, they will be movie stars.