Yahoo’s comeback hinges on content, native ads

Since Marissa Mayer took the helm at Yahoo just two years ago, she’s wrought constant changes at the company, and the media has been struggling to keep up. At Cannes yesterday, Mayer sat down with a small group of reporters to get them up to speed—and explain her optimism about the company’s position. Among the group was Campaign Asia-Pacific‘s Emily Tan, who filed a report delving into Mayer’s moves in mobile, editorial content, native advertising and even search.

Read the full article on Campaign Asia-Pacific.

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