Why are women always marketed in pink?


In 2007, the top-selling Getty image of a woman was of a gorgeous and airbrushed model, lying around, doing nothing, naked. By 2012, it was of an attractive but natural woman, on a train, heading somewhere—and she gets to wear clothes, laughed Pam Grossman, director of visual trends at Getty, in a session Monday at Cannes 2014.Although that evolution may represent progress, Grossman and Jessica Bennet of Lean In argued in their talk that brands and agencies still have a long way to go in making sure women are portrayed accurately. Campaign Asia-Pacific‘s Emily Tan attended the session and filed this report:

Read the full article “Brands and agencies must improve portrayal of women: Getty and Lean In” on Campaign Asia-Pacific.



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