Redefining modern-day creativity

Marla Kaplowitz is CEO of MEC North America. Here she blogs about how music and technology converge to create opportunities for developing experiences.

Cannes Lions is a celebration of creativity, and increasingly, an occasion to get inspired by all the tech companies, large and small, who converge along the Croisette.

Technology platforms are transforming our everyday lives with greater interactivity and connectivity, creating cultural and behavioral shifts that are impacting brand consideration and purchase, globally and locally. To continue growing our clients’ and our own business we are taking a deep dive into what we have coined ‘Open Source Marketing’.

Open Source Marketing means that we explore the possibilities given in software and hardware codes and applications which are open to anyone to build upon, enabling us to create, enhance and distribute brands’ experiences. We believe that today’s marketers and their agencies need to think and behave more like software developers than advertisers.

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