Unilever's Keith Weed on sustainability

Keith Weed, CMO, Unilever, speaks to Jeremy Katz, Editor-in-Chief, Ogilvy & Mather on sustainability, mobile and the chaos overtaking the marketing industry through internet. He elaborates on Unilever’s sustainable program Project Sunlight and the challenges of engaging in a complex world of mobile, social and data.

This year, Weed is continuing the motion on sustainability from the angle of the millennial generation wanting to make a change and connecting on a global scale and how that will help foster resposibility in organisations.

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