Bacardi: Evolving With The Times

Michael J. Dolan, CEO of Bacardi talks to ogilvydo on how the focus of the Cannes festival of creativity is more on tech rather than just the ad world, a decade ago. He shares how Bacardi is moving with the times with a new organisational structure that would enable the brand to be closer to the customers. He believes there is still a lot of opportunity for brands to create device specific content.

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