It’s tough to make a breakthrough with people who are alike. We need a diverse group that collaborates well.
Why the Market Leader has the most pressing need to behave like a Challenger.......
Whilst war is horrific, it tends to produce one major side-benefit – amazing innovation. Like Building 20 at MIT. Built during WWII, it housed an ec
A true story about a harm to a human brain which caused significant personality change and much greater losses. Which is precisely what you risk when
It’s tough to make a breakthrough with people who are all very alike. Even a group made up of clones of a bright person is one-dimensional. We need
Like the old adage about teaching a man to fish we need to make sure we teach, and hire people who’ve been taught, thinking skills. They will be cur
What happens when you’re spending a lot of money in the name of loyalty, but it’s loyalty to the wrong thing?
You may find there’s much more to be gained looking at what makes bigger groups of people more alike, than spending effort marketing to subtle (even
Whatever you do, don’t fool yourself into believing data takes precedence over imagination, gut feel or opinion.
When it comes to creating ads, use the basics: Consumer journey. Role for channel. Audience Insight. Desired response. Then design your communication.
If someone tells you they've re-positioned their brand it's probably bullshit. A positioning is the space consumers allocate to a brand in their menta
The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honours the servant and has forgotten