Influencer marketing can achieve great things for a brand, but only if it prioritizes authenticity every step of the way.
New research indicates more than 60% of Americans think Donald Trump should give up tweeting. Should the future commander-in-chief delete his account?
Social media is becoming a marketplace for scammers who use various techniques to steal your brand or identity, discredit you, or disrupt your busines
Like a two-pronged fork, social media can build a successful brand and tear it down at the same time.
Germany is learning from the past and taking a zero-tolerance stance on racism. Social networks need to do the same.
Patrick Mulford, CCO of theAudience, explains how social media has become a central character in the story of the human race.
Panellists at #SMWChicago give their advice on overcoming social awkwardness online.
Facebook's new camera, Twitter's better customer service, Youtube's clean up and many more in this week's social roundup.
Twitter shuts down Vine, Publishers turn to Facebook celebrities, Snapchat's interactive documentaries and more in this week's social round-up.
Comedian Lilly Singh and a panel of YouTubers talk creativity and authenticity during a VIP panel at O&M Singapore.
Ogilvy CommonHealth Worldwide explores how the pharma industry is creating content, and how successful they are in engaging audiences.
Social media isn’t the new kid on the block any more, and as such it needs to be part of a much bigger conversation.