The privacy battleground will move from the data held about you, to the statistical assumptions that decide how your future self is presented to the world.
Here is a set of word-of-mouth drivers that, when applied routinely, help make any content or experience more shareworthy. While many are adopted from the body of behavioral economics–all of them have been validated by experience.
For full article on Fast Company click here
Applying ‘gamification’ principles has the potential to turn industries upside down.
A summary of three simple steps to connecting with your consumers and converting them to shoppers.
The most important audience for content is your own company. Get your organization consuming it fast or face extinction. 3 ideas to speed things up…
India’s song-and-dance laden Bollywood film industry celebrates 100 years of cinema. But has anything changed in terms of content in the world’s largest film production business?
The problem that device manufacturers, service providers and retailers now face is the demand for “preemptive gratification” — the growing expectation among digitally immersed consumers that they’ll receive what they want before they want it.
Has traditional media lost its monopoly on mass production and distribution of content?
It’s time marketers stopped trying to inform patients and started thinking about training them, since they’re already busy training themselves. We consider how those in the health-care industry can better connect with the modern patient.
The Internet has impacted language but there are more profound changes reflecting fundamental shifts in how consumers interact with the written word.
Here are 7 memorable themes that bubbled up at Fast Company’s recent ‘Innovation Uncensored’ Conference. None of them are entirely new. But like a loft in a hot neighborhood, they’re some of the most valuable things you can hold on to.
For full article click here
Products and services need to reflect the accelerated pace of innovation, because those who refuse to adapt will find themselves rendered obsolete.
We interview the team at What Took You So Long, the nomadic NGO whose guerrilla filmmaking is transforming the way we look at developing countries.
Brands and agencies need to see the transformational opportunity that mobility offers businesses and consumers.
Steven Johnson, cited as one of the ‘Top Ten brains of the digital future’ and well-known author, was interviewed at the Economist’s ‘Innovation Forum 2013′. He observes that we should stop chasing sudden epiphanies but rather work on our slow hunches.
Much has happened in Myanmar in the last year. We commissioned the EIU to review what businesses have thrived, and why. How has the social and business landscape changed, and what are we to expect in the year ahead?
The Chinese super-rich are now after experiences rather than products.
Despite unveiling of ‘zombie’ accounts on China’s favorite microblogging service, Weibo still reigns.
As business models evolve, many young content creators forge their own paths without so much as a whiff of a Bachelor’s degree.
Lifebuoy and OgilvyAction teamed up with an ingenius way of communicating an important health and hygiene message – using the traditional indian bread as the medium.
Understanding the value of digital evolution is key to developing deeper relationships.
Ogilvy & Mather Global Chairman and CEO Miles Young speaks at the China Development Forum in Beijing.
Take time out for yourself and use it as a productivity tool.
WPP Stream brings global influencers together to share the freshest thinking about the future of digital. Founder of Hungama Mobile talks about India’s transition from 2G to 4G.
KOL’s are a cornerstone of building brands in China. Their voice influences the mass collective.
We are now seeing the Chinese twenty to thirty year olds going abroad, consuming all this content and putting their own cultural spin on it.
ogilvydo.com and NYU Tisch School of the Arts Asia join forces to encourage young and talented film-makers by providing new opportunities and learning experiences.
Unilever launches a Save Water programme. The stunning ad campaign encourages all of us in the stewardship of our environment.
Sir Martin Sorrell chats to Thomas Crampton at WPP Stream Asia 2013 about growth areas, Xasis, CIOs, Google and Twitter.
WPP Stream, named by Wired Magazine as one of the “World’s Best Tech Conferences”, brings global influencers together to learn and contribute to the freshest thinking about the future of digital.
While a hard-nosed business mind is essential to cope with the increased pressure of globalized competition, it is creativity that is fast becoming the most treasured competitive asset.
Marketing in urban environments is like close quarter combat .
As the social media stream gets congested, we look at strategies to make your follow-ups stand out.
The Marketer’s role is that of a circus Ringmaster – he crafts the content sequence and manages the performances.
Ogilvy PR has compiled notes on the major themes emerging from the 2013 National People’s Congress.
Kim Slicklein, President of OgilvyEarth, gets honored with the title of Young Global Leader for the Class of 2013.
Western brands have to work harder than just ‘importing ideas’ from mature markets.
This paper busts popular myths and discusses eight critical rules that shopper marketers will need to unlearn in India, when talking to shoppers at hypermarkets.
Key players shaping the Chinese digital landscape outline different ‘north stars’ for future business growth.
ogilvydo.com has commissioned a series of articles with The Economist Intelligence Unit. This inaugural piece explores the opportunities and challenges for the creatively driven business.
Nestle’s BenNaNa took the Chinese ice-cream market by storm last year.
Is Eurostar Group’s ePad Femme a sexist device, an anomalous misstep or an early April Fool’s Day prank?
Shenan Chuang is one of 12 directors on O&M’s worldwide board and has now been featured in Forbes Asia’s 2013 ‘50 Women in the Mix’ for her revolutionary work in the mainland ad industry. Under her leadership, Ogilvy won China’s only Grand Prix-the top prize-at the Cannes Lions International Festival of Creativity.
The challenge with many leading luxury brands across Asia Pac is no longer whether they do digital, but how they do digital.
The JDB Group made a viral sensation out of losing the trademark lawsuit to Guangzhou Pharmaceutical.
The kitchen, and the nurturer-provider stereotype, continues to confine many Asian women. But the empowered few that have managed to escape it face an unprecedented set of new tensions and challenges.
While we witness a transition between two zodiac animals, Ogilvy PR fortells that 2013 will be a tricky year for China – full of potential, and with much at stake.
Our thought note explores the vast potential to be captured in India’s pharmaceutical market.
Gyan Nagpal provides a compelling picture of how the 3 billion global workforce is changing and how this is challenging current management mindsets.
Ogilvy Action created a unique matchmaking service for Malaysian shoe store, Shoes Shoes Shoes, by re-imagining the classic Cinderella tale for the 21st century.
Women 2020: How women’s actions and expectations are changing the future.
Will Tracy, Editor of celebrated and hugely popular American satirical news giant, The Onion, gave ogilvydo an exclusive on his sensational predictions for 2013!
China’s development faces challenges while it evolves from a phase of necessity to opportunity.
Many mobile operators offer ingenious tracking apps to keep an electronic eye on the young.
Building brands in the world’s most promising marketplace isn’t easy. Apply the rich insights unearthed in ‘China Beyond – Change & Continuity’, and you’ll suddenly find that the road became smoother.
Millward Brown shares a summary of their predictions for the hottest digital and media trends for 2013.
Facebook 的实现营收战略是否为广告商们带来更多更好的机会？
Can tablets be more than a fashion statement or are they set out to lose their battle against lightweight computers?
Every time you outrage conventional thinking it’s a sign that you’re on the right track.
A report by Mobile@Ogilvy on how B2B brands can leverage mobile opportunities.
Insights are critical for effective PR but one must go beyond the ‘Bleeding Obvious’.
Jonathan Mildenhall speaks to Ogilvydo on some of the reasons the company has been named Creative Marketer of 2013.
Skills shortages are getting worse even as youth unemployment reaches record highs.
A wonderful Rory Sutherland tale about marketing and how to sell your product in a different way.
Millward Brown has summarized all its learning, to help marketers make the most effective use of all forms of digital media.
Ogilvydo bagged an exclusive with Daniel Franklin, Executive Editor of the Economist on his 2013 predictions. The event is presented in its full glory for our viewers who missed the live streaming on 27 November. In this epic interview, Daniel shares his predictions on the big ticket items that will affect us in 2013. And most importantly, he flags opportunities for the ‘most creative’.
本周的“小礼物”是一个令人惊异的故事。所有大卫特洛特中我最喜欢的故事之一。它是如此有灵感：如何为了你的创意不顾一切去克服各种困难。当你看完这篇文章，问一下你自己，做好不顾一切都准备了么？奥美需要这样的人。
Veteran of the Australian film industry, Michael Lake, talks about plans to develop Malaysia as centre of the Asean film industry.
Effectiveness is becoming more important in Asia – and creativity is the biggest driver of effectiveness.
New media channels are emerging all the time, and marketers are often unclear how to choose among them.
With the rise of open-source designs, a nascent class of ‘rapid prototyping’ technologies emerges.
Crowds flocked to debate, discuss and soak up creative inspiration from global literary luminaries at SWF 2012.
How to get one hundred percent value from over one billion customers.
An easily digestible viewpoint of how to navigate Chinese politics.
Companies hope that “chief customer officers” will provide better service. Yeah, right.
A description of a new breed of game-changing communications planners who will come from a very different talent pool.
China is embracing public relations as a communications strategy to combat negative perceptions.
Although at two ends on the economic power hub spectrum, Brazil and China have similar online markets. Investments need to be based on strategic analysis of their internet figures.
This report explores the cultural tensions behind smash hit digital strategies in China.
Ogilvydo 的 DO 讲坛系列在今年的 Spikes 亚洲创意节上主办了一档最受欢迎的研讨会。
With the recent Nobel Prize win, China gets its literary voice with an international appeal.
Clearly defining what a brand stands for provides a competitive edge and leads to increased productivity.
Strong culture in symbiosis with strategy is a powerful success mantra.
Tencent connects netizens and arouses their interest to participate in philanthropy.
An imagination of a Chinese man’s life ten years from now, keeping in mind, how hungry Chinese are to be technological innovators.
The founders of Awesome Asian Bad Guys have spotted a gap in the film-making industry.
The MacArthur Foundation just announced their new Fellows for 2012, who, in their view, best demonstrated the power of creativity.
Companies are in a frantic rush to get Likes, but how much credibility can be given to this engagement feature is debatable.
Data’s sexy and Dimitri Maex knows it! Read the précis of Dimitri’s book on the enticement data provides to marketers striving to get the biggest ROI.
After winning the Cannes Network of the Year and Effie Most Effective Advertising Agency Network of the Year, Ogilvy & Mather is now poised to win the coveted IPA Effectiveness Company of the Year. Find out more on the Asia Pacific winners in this exclusive interview with Tim Broadbent.
Sina Weibo is China’s heavyweight answer to Twitter. Since the microblog burst onto the Chinese internet scene in 2009 Sina’s rise has been dramatic.
A study with the combined expertise of WPP companies, on how national shopping holidays are the key to sustained sales lift in China.
At the ogilvydo ‘Inspire or Else’ seminar, Todd Solondz discussed why his films are not for everyone – especially not for those people who like them!; why the audience he wants to please foremost is himself; why fear should come into play for any film maker; and the need to recognise difficult truths that aren’t being expressed.
At the ogilvydo ‘Inspire or Else’ seminar, James Thompson discussed why it was more important to have authentic than popular stories; how we tend to get seduced by the media rather than the story; why social media keeps you honest, and why in his view you can’t have an appetite for brilliance unless you are prepared to make mistakes.
Ogilvydo’s DO Debates series hosted one of the most popular seminars at this year’s Spikes Asia Festival of Creativity.
Ogilvydo’s DO Debates series hosted one of the most popular seminars at this year’s Spikes Asia Festival of Creativity.
Apple Store reimagined and reinvented retail and gave a direction to businesses to be more successful.
Writer and director, Todd Solondz, is known for his thought provoking, often controversial, socially conscious satire.
The latest technology that big companies are putting their money in is augmented reality. Blippar has sought to rework the advertising experience using this.
Joseph Chen (Chairman & CEO of Renren) talks to Ogilvy TV about the impact of Renren in an emerging digital china, and the importance of creativity for the platform.
Esther Dyson talks to Ogilvy TV about the economics, platforms and the importance of influencers in social media.
Ken Hong talks to Ogilvy TV about the role that Weibo plays in China, and his vision for how brands can engage with consumers.
This speech by the celebrated philosopher and author, Alain de Botton, was part of the Ogilvy & Inspire series at the Cannes Lions Festival of Creativity 2012. The series examines inspiration this most elusive aspect of our creative lives.
Kirby Ferguson’s TED talk on exploring remix culture, copyright and creativity.
An infographic visualizing the process of how to appear higher on Google search results.
Another in our series with The Economist, this article discusses the demise of alcohol consumption in the workplace.
Suancai News Podcast is one of the few Chinese language podcasts that discusses the hot topics and daily life in China as opposed to the country’s headline making news the rest of the world reads.
Tim Broadbent, Global Effectiveness Director at Ogilvy, took part in a debate on Culture and Creativity at this year’s Edinburgh International Marketing Festival. His speech outlines the argument for science outweighing art in advertising.
Ogilvy Entertainment’s interview with Jonathan Mildenhall reveals the success story of Coca-Cola’s branding entertainment strategy, as well as insight into the barriers and metrics involved.
After five decades of isolation, Myanmar is re-opening onto the regional stage. Players who act early and wisely will reap the rewards in the prosperous years ahead.
Recently, Cannes witnessed its first DO Debates. The dynamic panel explored whether account management is dying or thriving? Will it lead the next wave of agency entrepreneurialism?
Most marketing organizations and their agencies map out a customer journey to establish where digital touch-points can be used to drive marketing objectives. The resulting digital strategy likely includes a consumer value proposition and roadmap of actions. This might not be job full done.
Alain de Botton presented to a full house at the Cannes Lions 2012 festival as part of the Ogilvy & Inspire series. De Botton put forward the argument that advertising can be seen as an art form.
The DO Debates in June was hosted by Ogilvy & Mather, Singapore. The focus this time was on ‘Risk – Can failure give you the edge.’
At FUEL Kyoto 2012, ogilvydo interviewed Asif Kapadia, the award winning director of the documentary “Senna”.
Ogilvy & Mather Jakarta, Indonesia held its first ever Do Debate as it turned 40 this year.
Fiona Caulfield, CEO, Hardy Bays Consulting, shares her view on the increasing appetite for risk in Asia and the growing confidence in the region.
On March 14th, Ogilvy Singapore hosted the inaugural DO Debate of 2012. Our esteemed panel of prominent speakers, authors, entrepreneurs and business leaders engaged the audience in a thought-provoking and somewhat unexpected dialogue on the topic “The Power of Purpose: How values can create value”.
Azran Osman Rani, CEO of Air Asia X explains how they made the impossible happen by walking the path less ventured.
We talk to Fredrik Härén, celebrity author of The Idea Book
Chandran Nair talks to ogilvydo.com about relentless consumption and why underpricing means that more Asians have mobile phones than toilets.
The 2012 Olympic Games were, without a doubt, the most social yet.
A number of companies have noticed that you can do more with social media than socialize and market your goods and services. Although these elements are useful, it’s just as easy to use the new networks to recruit people.
A social psychologist looks at why people lie and cheat and what it means for business.
What leaders need to know about the tools for optimising marketing performance. Revealing the latest Insight discussion.
Know the secret sauce to ensure humiliating failure. There are three basic principles that have been proven effective.
Jonathan talks to The New Yorker about his famous tribute to Steve Jobs, his Coca-Cola ad with Ogilvy and what makes heads turn in China.
Online luxury retail, which has been growing rapidly in China, had already reached over 10 billion Yuan in value by the end of 2011. Can such fast-paced growth be a boon or a bane for luxury brands? Here are five things about marketing in the digital domain that can help answer this.
Social media’s brilliant. It’s spontaneous, it’s all but real time, and it’s difficult to retract when something’s out there. This isn’t, though, going to be a list of people who’ve had embarrassing pictures taken and put on Facebook, but rather my idea of the top 5 serious errors on social media, which could have been avoided.
This new EIU report explores how cultural and communication barriers affect business. Specifically assessing the role that cross-border collaboration plays in the success or failure of companies with ambitions that are not hostage to national borders.
In 2008, China overtook the U.S. as the world’s largest emitter of greenhouse gases, releasing
6.533 million tons of carbon dioxide into the atmosphere, compared with 5.832 million for the
U.S. China consumed 2,252 million metric tons of oil equivalent in 2009 in the form of crude,
coal, natural gas, nuclear power and renewable sources, exceeding the US consumption of
2170million tons.
China’s evolution and engagement with the world- imperatives for multi-national corporations in China
The best way to deal with growing complexity may be to keep things simple
Why business needs people with Asperger’s syndrome, attention-deficit disorder and dyslexia
If necessity is the mother of invention, then perhaps opportunity is the father. After all many businesses
are regularly and robustly seeking opportunities to inventively move markets
How digital tech and content changes traditional channels and how to benefit from it
The halcyon days of blue-sky research. An article in our Economist series.
Collaborative manufacturing and the advantages of crowdsourcing.
JK Rowling changed the e-book retailing model. Can she bring the same disruptive innovation to Pottermore?
Can play shopping transform the real thing? The second of a series of articles by the Economist that will run on ogilvydo.com throughout 2012.
Have you noticed that when we set ourselves a personal goal to lose weight or improve our health it’s the hard numbers that count?
How behaviour drives belief and what this means for creative thinking.
China’s Spring Festival is a time of joy for everyone. It triggers the largest annual migration of humanity, as millions of migrant workers head home, their bags stuffed with goodies for their loved ones back home.
Frugal ideas are spreading from East to West. The first of a series of articles by the Economist that will run on ogilvydo.com throughout 2012.
A few years ago I was asked to mentor a graduate trainee account man, who went by the name of Tim Boxall. I wanted our first session together to be a memorable one. So I got my PA, Cath Allen, to tell him to be in the agency at 11pm the following Monday.
I’ve just completed a triathlon. It consisted of 40 hours of sitting, reading and watching. Some snacks were consumed (but this isn’t an opportunity for product placement).
Canon’s latest research proves the value of imagination in the workplace
Marcel Reichart talks about the latest trends in technology and design
Duncan Clark talks about digital innovation in China
Eric Schuldenfrei talks about the effects of a growing population on architecture in China.
Why organization that are driven by a higher purpose out-perform the rest
There are 74 million Tamilians living in India and elsewhere who can now enjoy David Ogilvy in their own language.
The brands we most admire are built not just on big ideas, but big ideals.
Kunal Sinha gives readers his top ten list for New Year’s gifts.
This piece was conceived multi-culturally and is brought to you collaboratively. It is the work of six creative thinkers from Ogilvy & Mather Singapore debating how Singapore’s increasing multi-culturality could make the country the most creative place in Asia. What follows is a synthesis of the discussion that ensued.
The Art of Collaboration – unlocking the potential of connected creativity
Getting into the mind of the consumer – using Neuroscience to create content
How taking a creative approach to retail space can influence shoppers
We talk to Charles Leadbeater, one of the world’s top management thinkers.
David Ogilvy didn’t seem to be very enamoured of the idea that great work could come from teams. He was fond of the aphorism, “Search all your parks in all your cities; you’ll find no statues of committees.”
As I’m often forgetting my hotel room number or what country I am in, I find lists comforting and helpful – technology has become my hedge against Alzheimer’s.
A lot of people talk about “mobile marketing” and “mobile advertising”, as the next big trends coming down the proverbial hosepipe but I’m not sure these are the right terms to describe the opportunity.
New research proves that creativity can increase marketing effectiveness.
Digital Marketing and communication insights from across Asia
