A winner: Vans, which is giving Activewear giants a run for their money on social media. The brand has nearly 50 million Instagram likes and comments – more than rivals Nike and Converse.
A winner in China: Korean Beauty brands, which are getting major buzz from endorsements by Korean celebrities. Baidu users search more for Innisfree than any other Beauty brand, and imports of Korean cosmetics soared 250% last year.
A winner: the developers behind the most popular mobile gaming apps. Just a few gamers make in-app purchases, but they drive most of the revenue for mobile games.
A winner: Excedrin. Despite generating less revenue than Advil, the brand pulls ahead in search thanks to its savvy SEM strategy.