L2 Digital
Snapchat Hits a Snow Storm

L2’s Winners and Losers this week were:


Finance. Nearly half of new American billionaires work in the financial sector, often at hedge funds.

Ben & Jerry’s. By investing heavily in product-focused Instagram posts, the brand has generated impressive engagement.

Google Maps just added its first underwater images of the world’s oceans.


Unusually it’s Snapchat. The platform has hit a roadblock in Asia, where it faces a steep challenge from homegrown alternatives including Korean app Snow.

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