L2 Digital
Invasion Of The Chatbots

Loser: Jet.com. While the e-tailer recently became the fastest company ever to reach a billion-dollar valuation, we stand by our earlier prediction that it will fail.

Winners: Brands using Kik to sell products. The app’s chatbot function lets retailers replicate the experience of interacting with a salesperson.

Loser: Soda. Bottled water sales will exceed those of soft drinks for the first time this year, but Coke and Pepsi’s investments in Dasani and Aquafina prevent them from losing out completely.

Winners: Billionaires. Stack up the fortunes of the 50 richest billionaires in the world, and you get $1.5 trillion – more than the GDP of Australia or Spain.

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