L2 Digital
Digital Innovation Is Replacing Brands

Loser: Established CPG companies. Brands like L’Oréal Paris and Gillette are rapidly losing share to smaller, more agile rivals skilled at maximizing search visibility.

Loser: Specialty Retail brands who email too much. Retailers sent 15% more emails in Q1 2016 than during the holiday season, but the resulting open rates proved that sometimes less is more.

Winner or loser? Parents now spend less on food, transportation, and clothing than they did fifty years ago. However, childcare and education costs have soared.

Who’s winning in dating apps? Match Group, which owns 64% of the app ecosystem, including OKCupid and Tinder.

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