We’ve joined forces with the World Federation of Advertisers to introduce a new track to the annual All That Matters conference this year. Marketing Matters will explore a programme of insights from senior marketers from brands including Huawei, Unilever, Shell, Unruly, General Motors, and more.
As a presenting partner, we’ve secured the exclusive rights for ogilvydo.com to showcase a range of presentations and panel interviews both live and on-demand. If you missed the livestream yesterday, you can view the full programme below.
2:00-2:10 PM Welcome Address & Opening
2:10-2:30 PM Game Changers – Redefining humanity in a new machine age. Is technology driving or are we in the pilot seat? An Intel executive provides his insight on marketing in the next 5 years
Jayant Murty, Director Brand Strategy, Integrated and Partner Marketing, Intel
2:30-3:15 PM The future of marketing Disruption, technology, and new partners are becoming part of the marketing game. Where is it taking us and what’s next?
Stephane Alpern, Managing Director, Asia, The Future’s Company
Sameer Desai, Head Of Consumer Health-Asia, MEA, LATAM, Mundipharma
Sheelpa Patel, INFINITI LAB Global Business Transformation & Brand, Infiniti Motor Company Ltd Judah Ruiz, Regional Brand Development Director, Beverages, Unilever
Jerry Smith, COO of O&M Asia Pacific, Chairman, OgilvyRED
Moderated by Edward Pank, Managing Director, Warc Asia
3:15-3:25 PM Research blast: Artificial intelligence Sqreem provide insights and data on this fast growing industry and its applications in marketing campaigns
Ian Chapman Banks, Chief Executive Officer, Sqreem Technologies
3:25-4:00 PM Audience to algorithms? Technology and data provide storytelling and engagement opportunities, but where does that leave content? Managing the balance between People vs. Tech, Humans vs Bots.
Traci Alford, Global Head of Brand Strategy – Retail, Shell
Ben Legg, Group CEO, AdParlor
Maunik Thacker, Senior Vice President – Marketing, Marina Bay Sands
Phil Townend, Chief Commercial Officer, APAC, Unruly
Moderated by Jodie Collins, Managing Director, RE/digital
4:00-4:25 PM Coffee Break
4:30-4:50 PM Game changers: Connection centre. Technology has revolutionised the car industry, and now it’s changing the customer side as well. How can this transformation help optimise and elevate brand experience?
Mark Harland, Director of Marketing & Customer Experience, General Motors International
4:50-5:30 PM The new face of sponsorship Integrating of brands and influencers, of authentic and branded content; How to create content that works for your audience and theirs.
Joe Kelly, Global Corporate Communications Leader, Huawei
Sharyn Smith, Chief Executive Officer/Founder, Social Soup
Adrian Toy, Regional Director, Marketing, Puma
Ivy Wong, Founder & CEO, VS Media
Moderated by Bing Chen, Founder, Bing+Studios & Victorious, Inc.
Click here to view the webcast.