Social media won gold during the Olympics with millions of people posting online.
On Facebook, 227 million people interacted with 1.5 billion posts, while Twitter users sent 187 million tweets, yielding 75 billion impressions (or views on and off Twitter). No surprise that millennials were the most active. Nearly 50% of Facebook users 18-34 engaged with Olympic content.
NBC, which paid over $1 billion for broadcast rights to the competition, said it scored some of its own online and social wins: more than 600 million views of its Olympics videos on Facebook, for instance.
But when it comes to key broadcast views, fewer people tuned in than four year ago in London. The cable network reported an average total audience of 25.4 million viewers in primetime, down about 18% from the 31 million average viewers during the 2012 London Olympics, according to Nielsen data provided by NBC.
50 million viewers streamed 3.4 billion minutes of Rio coverage on web, mobile and connected devices. Over half of those viewers were under 35.
Live streaming and broadcast may be the key to success in future Olympics.
Excerpt taken from USA Today Tech