In Singapore, “I’m dreaming of a white Christmas” isn’t just a carol; it’s a fact. Dreaming is usually the closest thing you can get to the real deal. But this week Coca-Cola brought a little piece of Lapland to the tropics. For the first time, Singaporeans were able to experience a white Christmas complete with snow angels and snowball fights, without having to leave the city.
This is how it worked: Singapore was twinned with Finnish Lapland – home of the real Father Christmas. Via live link, crowds outside Raffles City in Singapore asked the Laplanders to share a little of their winter wonderland. Locals in Lapland (or ‘elves’, if you prefer) dodged stray reindeer and shovelled snow into the festive machine on their side. Then, through the wonders of modern technology and just a sprinkle of Christmas magic, snowflakes appeared out of the matching machine in central Singapore.
Coke’s holiday ad campaigns have long been synonymous with Christmas. Now, with #shareawhitechristmas Coke has given Singapore the best of both worlds; all the magic of snowfall, without the teeth-chattering minus 10 degrees that the Laplanders are used to.