Top 15 Ad Campaigns of the 21st Century

Advertising Age has revealed its Top 15 Ad Campaigns of the 21st Century. They also wanted to see which of the 50 nominees given to the judges, the Ad Age Members would have chosen. As it turns out, most agreed with the judges, and Ogilvy’s Campaign for Real Beauty for Dove tops both lists.


1. Dove: Campaign for Real Beauty, Ogilvy, 2004

2. Apple: Get a Mac, TBWA/Media Arts Lab, 2006

3. Dos Equis: Most Interesting Man in the World, EuroRSCG (now Havas), 2006

4. IBM: Smarter Planet, Ogilvy, 2008

5. Old Spice: The Man Your Man Could Smell Like,Wieden & Kennedy, 2010

6. AT&T: It’s Not Complicated, BBDO, New York, Atlanta, 2013

7. Volkswagen: The Force, Deutsch, Los Angeles, 2011

8. ETrade: The Baby Campaign, Grey, 2008

9. American Legacy Foundation: Truth, Arnold, CP+B, 2000

10. P&G: Thank You, Mom, Wieden & Kennedy, 2012

11. Progressive: Flo” Campaign, Arnold, 2008

12. Budweiser: Whassup, DDB, 2000

13. Geico: Gecko Campaign, The Martin Agency, 2000

14. American Express: Small Business Saturday, Digitas, CP+B, 2010

15. BMW Films: The Hire, Fallon, 2001

First Appeared on AdAge


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