Even as the China market began its expansion after opening up in the 1980s, a wide gap remained between Western advertising and the Chinese version, often derided as mainly propaganda. Chuang helped revolutionize the mainland ad industry, which is now the world’s third biggest and is expected to be No. 2 and exceed $50 billion in revenues by 2015. She joined this global advertising giant in her native Taiwan in 1985, becoming O&M Taipei boss in 2000. But Chuang made her real mark after moving to China in 2003. She quickly transformed O&M from a marketing firm on the mainland to offer a wide array of modern services, from public relations and product campaigns to design and data. With 2,500 employees in China, O&M is among the largest mainland marketing and communications companies. Chuang has also fostered buzz. Last year Ogilvy won China’s only Grand Prix-the top prize-at the Cannes Lions International Festival of Creativity. She was named one of 12 directors on O&M’s worldwide board in February.
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