Desecrated water resources the world over have now become a 21st century global crisis, for the Earth, its ecosystems and its citizens.
Action is long overdue.The problem of water is not going to go away in a hurry. It is going to take a concerted awareness and creative effort by every one of us.
Corporations have the power to make a difference. Unilever has launched a Save Water programme in Vietnam and Indonesia as part of their Unilever Sustainable Living Plan. This initiative is spearheaded by Comfort One Rinse.
Comfort One Rinse offers an innovative solution which helps save up to 20 litres of water every time you do your laundry. The Comfort ‘ Save Water’ TV commercials are a timely message. It is not simply about saving water it is also about saving the diversity and well being of our planet.
Every drop counts and this stunning advertising campaign is a bold and enlightened step by Unilever to encourage all of us in the stewardship of our environment.
(The films were created by Kevin Geeves – Ogilvy & Mather Singapore; Director & D.o.P. – Andrei Jewell; Camera Operators – Gareth Moon & Andrei Jewell)