For ogilvydo.com’s “Inspire or Else” short film competition, we partnered with Tisch School of the Arts Asia. NYU’s celebrated School of the Arts has an enviable alumni list that reads like a who’s who in the film world, including Amy Heckerling, Ang Lee, Oliver Stone, Spike Lee.
The aim was to encourage a fresh film talent who would work on creating exciting content with the Ogilvy & Mather teams. The brief asked for one minute shorts about what inspiration meant to the filmmaker. This was about originality of ideas not highly finished films.
The results were eclectic, provocative and entertaining.
Academy-nominated film-maker and Tisch School of the Arts alumnus, Morgan Spurlock, announced the winner, Giovanni Fantoni Modena, whilst attending The Sundance Film Festival.
Giovanni, who already has a number of films under his belt, including a recent Lexus TV ad, will now partner Ogilvy’s Singapore and Paris teams to work on a series of projects leading up to Cannes Lions 2013.
Modena notes, “Whilst studying at Tisch Asia I travelled the world doing what I love and meeting those I know I will work with for the rest of my life. Ogilvy is the next part of the journey and I’m excited to begin.”
Fiona Gordon, Group Chairman, Ogilvy & Mather Singapore, commented; “Increasingly at Ogilvy & Mather Singapore we see the need for ideas and content that can cross platforms. But to do that well you need great content in the first place which is why we’re so excited to be working with Tisch School of Arts and providing opportunities for young content creators”.
For Ogilvy Asia’s inaugural ‘Inspire or Else’ short film competition, they turned to Tisch Asia.
This is an amazing collaboration to encourage fresh talent and give young film-makers a place in Ogilvy’s incubation lab to create exciting stories.
All of the shortlisted films showed talent but the creative edge and extra level of inspiration seen in Giovanni Fantoni Modena’s entry, won over the judges.
Congratulations to Giovanni and thank you all for continuing our tradition of film making. I hope you’ll watch and support this initiative.”
Giovanni Fantoni Modena with his winning ‘Fastest Ever Shoe Ad’
“I have always planned my short films and commercials for weeks, even months. Every moment, every aspect of my works has been deliberately selected for a certain reason. This time I had to choose a completely different strategy.
I didn’t have the schedule to put together a big production but I didn’t want to lose the opportunity to submit to the ogilvydo competition. I promised myself not to think too much, but to be seduced by spontaneity. We are always inspired by things happening randomly around us. Sometimes we don’t have the instruments to record them. Sometimes that random moment doesn’t tell a story to the audience as much as it does to the witnesses of the real event.
One day I had the luck to find myself in the right place at the right moment. A dance teacher started to try some steps right in front of my camera during a rehearsal. What I captured were these few steps of a dancer unaware that I was recording. A fresh, minimal approach to the beauty of many years of training, that I found inspiring.”
– Giovanni Fantoni Modena