For years, Coke has encouraged people to share happiness—and has given them lots of surprising ways to share a Coke.
But there was one thing they couldn’t share – the can.
Ogilvy & Mather Singapore and Ogilvy & Mather France galvanized resources and shared thinking to make sharing a can of Coca-Cola possible.
Take Coca-Cola Classic’s one person can and design it for two. Twist, turn and share— yes, the Coca-Cola can itself……