Introduction to Continuous Commerce

eCommerce is a huge prize. It is the biggest growth business in all of marketing, now at $1 trillion globally and growing at 17%. According to Price Waterhouse, more is spent on e-commerce than on all other digital channels combined. But it is not an easy game for marketers to play and win.

The future of digital commerce is more than just a shopping cart on a website, it means seamlessly integrating a brand’s shopping experiences across multiple environments throughout a consumer’s lifetime to continually optimize points for purchase.

We call this Continuous Commerce™. Don’t begin and end at the transaction. Commerce today is continuous.

Throughout January we’ll be sharing expert points of view from a large and diverse number of Ogilvy and guest authors on our take on the future of retail. Coming up over the month will be articles on aligning in-store and digital experiences; learnings from Amazon’s customer-first model; digging into the numbers for increased purchases and greater customer loyalty; the luxury purchase journey; insights on the Muslim consumer; Patagonia’s social and environmental leadership; CRM – the pounding heart of Continuous Commerce™….. and much more.

Check in regularly for the latest highlights.

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