Importance of UX

Marko Bon, Director of User Experience, Ogilvy & Mather shares that user experience is a practice that puts the customer first and helps to understand where the customer is at the point of interaction. He discusses the tenets of user experience and the need to “Think after the launch” as there is a lot of information that can be gained by understanding user habits through multiple channels, which could help in raising conversions for clients.

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