Value is shifting in business, thanks to the explosion of data – the world’s vast new natural resource. It is being fueled by the infusion of technology into all processes and things, the proliferation of devices and changing expectations from digitally empowered customers and employees. While this is happening across all industries, the shifts are especially pronounced in retail, where technological progress has amplified consumer engagement and influence in unprecedented ways. Ginni Rometty, Chairman, President and CEO, IBM, describes how Big Data and changing expectations are intersecting with a confluence of major technological shifts – cloud computing, analytics, social and mobile – to fundamentally reshape commerce. Following Ginni’s remarks, she and Terry Lundgren, Chairman, President and CEO, Macy’s, discuss the implications of these shifts for retailers everywhere.
Watch Ginni’s presentation here.