Behavioural Science
Rory Sutherland on The Third Eye

Rory Sutherland, Vice Chairman, O&M UK, delivered one of the highlights of the Verge 2013 Summit in New York, on massive blind-spots in marketing and how to integrate behavioural sciences with data and marketing. Due to the immense popularity of this session we have posted this in full for those who missed it.

Key points of Rory’s:

– Marketing is in dire need of the third eye
– Mobile devices will cause a revolution in the social sciences
– Marketers need to be reliant on behavioural data
– Always listening to people can be misleading
– Brands strengths need to be channel and context independent
– Brand preferences are affected by choice architecture
– Consumers are essentially game theorists
– You hit the sweet spot when you integrate psychology, technology and economics

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