Establishing an intimate bond with your consumers pays dividends, builds strong emotional connections and commands price premiums!
Tag Archives: Nicola Watts
There are six principles to influencing people successfully but what are they and when’s best to use each one?
Globally with some notable exceptions everybody loves Valentine’s Day. But, why is it such an important holiday and how have some atypical brands chosen to spread the love?
Brands that embrace simplicity are more profitable, have greater customer loyalty and employee engagement.
Across the world there has been a profound decline in trust. What does this mean for business?
What should you do if your brand is the star of a viral campaign that has nothing to do with you?
It’s a new year, a time to reflect, to take stock. What better way to start then putting these five out-of-date habits behind us!
12 ads from the 2016 Christmas holiday season that capitalise on the desperate need of their customers to be made to feel happy!
In a move intended to help address increasing obesity problems, the UK is getting tough on all online ads aimed at children for food and drinks high in fat, salt or sugar (HFSS foods).
The question you need to answer is why you’re not more diverse, not whether you should be!