Campaign’s 12 international judges were torn between comedy and politics this year. See their favorite spots and read their reactions.
Tag Archives: Marketing
Well, marketers, if you think this is the time to tone down inclusiveness, think again. We need your creative insight and bravery now more than ever.
If brands really want to get involved in shaping society, they should start with the people. Effect must come before marketability.
In an impressive example of creative recruitment, as well as excellent marketing, Spotify has offered a job to President Barack Obama.
It’s a new year, a time to reflect, to take stock. What better way to start then putting these five out-of-date habits behind us!
Trump empathized with an angry, stumbling demographic and made them feel heard. We must treat these consumers with respect and close the empathy gap.
Hint: It’s more than just an awesome slogan
Nothing conveys bullshit better than tossing around jargon and insider speak. It’s often used to describe bullshit work.
Enough of the categorization. Look at some numbers.
Jerry Smith, President & CEO for OgilvyOne APAC on how marketing enabled by technology is the future.