The key takeaways from another edition of South by Southwest.
Tag Archives: Chris Celletti
As the world becomes more digital by the day, those who focus on software stand to benefit greatly.
What separates a political campaign from an ad campaign? There isn’t much—politicians are brands, and their speeches, slogans, merchandise, debate..
Authenticity matters, until it doesn’t.
The Bechdel Test, the GD-IQ, and how gender equality in media can be achieved.
Bud Light’s appearance in the critically-acclaimed drama was a creative use of product placement.
Middle-class growth in sprawling urban areas throughout the world are changing how brands and agencies have to approach their marketing.
The first person point-of-view film comes up short when attempting to truly immerse the audience into the story.
At SXSW, a panel of professional athletes and marketers discussed how modern athletes are stewards of their own brands.
President Barack Obama spoke on how the tech world and government have to come together to solve civic problems at SXSW.