As mobile grows in importance, a handful of brands represent the forefront of innovation.
Tag Archives: Burberry
Anna Wintour, Editor of Vogue Magazine, offers four rules for creativity.
Prices for luxury goods vary across countries, a topic receiving renewed attention as the internet has provided consumers with complete transparency.
Looking for inspiration then check out these 12 creative marketing ideas to celebrate the 2015 Christmas holiday season.
In order to thrive in the Middle East, luxury brands need to stick to the old adage – a brand has to GIVE to GET.
Burberry connects remote WeChat users with live action from London Fashion Week, supplying exclusive content and personalised items to their smartphones.
A new survey shows that Instagram is one of the fastest-growing social networks ever. Brands take heed!
How do luxury brands remain inaccessible whilst being accessible?
The story of how Burberry lost its perceived exclusivity chasing indiscriminate sales.