There are genuine insights to be found amid all the brand buzz at CES 2017, if you know where to look.
Tag Archives: Big Data
How the movie studio uses big data, and how marketers and agencies may have not quite gotten the gist yet.
Academics have identified four metrics for identifying which urban areas are going to become the next cultural hotspot.
Commerce and Valentine’s Day stroll hand-in-hand….
Agencies and value creation in the age of programmatic marketing.
Cynthia Storer, former CIA analyst, on making sense of Big Data.
Pharma companies should aim to build a new healthcare ecosystem that places the patient at its center, with the “person” fully engaged in his or her own healthcare.
Acquisition is on every brand’s mind as it can be a key building block used to improve sales penetration. Here’s a report on how brands can leverage big data for customer acquisition and retention.
When it comes to finding the right partner to make a long-term acquisition strategy, here are five simple steps you need to follow.
Big data will be China’s secret weapon in the next decade, say a panel of experts at CES Asia.