I spent several months in sub-Saharan Africa last year to establish Ogilvy & Mather’s social media capabilities in the region. This doesn’t make me an ‘Africa expert'(!) but I compiled a trends report based on my observations, reinforced with data, cases, examples and anecdotes.
The report covers consumer, business and digital marketing trends with actionable call-outs answering “what does this mean?”
It is written for Global Marketers and business people who are looking to launch or improve their Africa business ….as well as anyone open to busting a lot of the stereotypes and misinformation about Africa. In sum, it’s an inspiring place we are simply not looking to enough.
Let me know what you think, or share your experience in the comments below.