Smart Mobility

A new report into how business-to-business brands can leverage “smart mobility” to gain significant competitive advantage.  The report outlines key mobile opportunities for B2B marketers and describes how to develop mobile strategies for B2B brands.

China's new decade of leadership

Ogilvy PR has compiled notes on the major themes emerging from the 2013 National People’s Congress.

China 2013: Soothsaying in the Year of the Snake

While we witness a transition between two zodiac animals, Ogilvy PR fortells that 2013 will be a tricky year for China – full of potential, and with much at stake.

China’s Challenges

China’s development faces challenges while it evolves from a phase of necessity to opportunity.

China’s Leadership in Transition

Gliding over the role of Party Congress as it marks an inflection point in China’s rise to global importance.

The power of uncertainty

This report explores the cultural tensions behind smash hit digital strategies in China.

Learning To Read The River

There are incredible volumes of data waiting to be explored by companies. The information they gather, but hardly use, could give them valuable insights into how and why their marketing succeeds and fails. Math Marketing, a tool Dimitri Maex helped invent, is the one asset that can extract highly valuable information from the stream of data every person generates every day.

Smart Mobility

A new report into how business-to-business brands can leverage “smart mobility” to gain significant competitive advantage.  The report outlines key mobile opportunities for B2B marketers and describes how to develop mobile strategies for B2B brands.

Social Measurement

Marketers need to use social media data to understand evolving consumer-brand relationships.

Digital media planning

Millward Brown has summarized all its learning, to help marketers make the most effective use of all forms of digital media.

The power of uncertainty

This report explores the cultural tensions behind smash hit digital strategies in China.

Real-time marketing

Why future campaigns will need to be planned less and managed more

Shop Talk

Ogilvy's guide to effectiveness

Tim Broadbent deals with one of the most central questions in marketing: How can we measure and increase the effectiveness of our campaigns?

Real-time marketing

Why future campaigns will need to be planned less and managed more

The Creative Edge

Creativity is far from just a ‘nice-to-have’ for any campaign. New research shows that it can actually increase the effectiveness of your marketing budget by a multiple of 11. This article looks at the science that makes art so much more effective in Asia – and offers a checklist of ways to ensure you’re doing all you can to harness its power.

Ogilvy & Inspire

This speech by the celebrated philosopher and author, Alain de Botton, was part of the Ogilvy & Inspire series at the Cannes Lions Festival of Creativity 2012. The series examines inspiration this most elusive aspect of our creative lives.

Social Measurement

Marketers need to use social media data to understand evolving consumer-brand relationships.

Digital media planning

Millward Brown has summarized all its learning, to help marketers make the most effective use of all forms of digital media.

Smart Mobility

A new report into how business-to-business brands can leverage “smart mobility” to gain significant competitive advantage.  The report outlines key mobile opportunities for B2B marketers and describes how to develop mobile strategies for B2B brands.

Digital media planning

Millward Brown has summarized all its learning, to help marketers make the most effective use of all forms of digital media.

From Armed to Charmed

Smartphone users are turning their devices into weapons to get the best deal. But rather than seeing this new point of sale as a threat, retailers need to understand that it is a fantastic new way to get to know their customer. People use their smartphones as a way to connect with brands as well as people and if you, as a retailer, are not on the

Outside the kitchen

The kitchen, and the nurturer-provider stereotype, continues to confine many Asian women. But the empowered few that have managed to escape it face an unprecedented set of new tensions and challenges.

Digital media planning

Millward Brown has summarized all its learning, to help marketers make the most effective use of all forms of digital media.

What's The Big Ideal?

Idealism and commercialism are not polar opposites. Sustainable profits are supported by sustainable idealism. Profits based on a degree of idealism are more likely to be strong and sustainable over time. Ogilvy has developed The big ideaL process to convey the ethos of the brand or company to people from different cultures and to employees and consumers alike.

Dragon Dynamics

We have hopped out of the Year of the Rabbit and into the Chinese New Year of the Dragon. Here’s our view on what economic, political and social changes we can expect in 2012.

Marketing to Women 2020

Women 2020: How women’s actions and expectations are changing the future.

China’s Challenges

China’s development faces challenges while it evolves from a phase of necessity to opportunity.

Viewpoint on Social CRM

How to get one hundred percent value from over one billion customers.

The power of uncertainty

This report explores the cultural tensions behind smash hit digital strategies in China.

Social Measurement

Marketers need to use social media data to understand evolving consumer-brand relationships.

Digital media planning

Millward Brown has summarized all its learning, to help marketers make the most effective use of all forms of digital media.

Socialize The Enterprise

While brands from all across the globe have tested the waters of social media, they have tended to do so in disjointed feints that often end in failure. To achieve real business impact with social media, brands and organizations must adopt a comprehensive strategic approach to integrating this new discipline. John Bell shows you how.

Mainstream Green

Despite the best attempts by the green movement, mainstream acceptance of sustainability behaviors has remained elusive. Graceann Bennett and Freya Williams of OgilvyEarth suggest that things are upside-down and that the green movement needs to start seeing things through the eyes of the mass market. This report shows how to bridge that green gap between consumers