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WhatsApp ditches $1 annual fee

Today at the DLD conference in Munich, Germany, the CEO of Facebook-owned WhatsApp made a couple of big announcements about how the messaging app plans to evolve to its next phase as it approaches 1 billion users: the company plans to drop its $0.99 annual subscription fee, and it will start to test out more commercial services — specifically a B2C business for companies to communicate with their customers.

The B2C business is in a testing phase now, WhatsApp CEO Jan Koum said, with the focus on large corporate customers like Bank of America.

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