Twiplomacy, Burson-Marsteller’s annual study of world leaders on Twitter, has found that governments are putting more effort into their social media communications and are including more visuals and videos in their tweets. 86% of the 193 United Nations governments have a presence on Twitter and 172 heads of state and government have personal accounts. Only 27 countries do not have any Twitter presence. The three most followed world leaders were Barack Obama, the Pope and Narendra Modi.
Narendra Modi, Indian Prime Minister is finishing his first year in office with few major legislative victories. Truly embracing digital and answering one of the world’s populations, he’s showcased his work with here.