Viral video app Vine is shutting up shop and moving in with Twitter.
Following the announcement in October 2016 that Vine would be shutting down its short-form video app, it has been revealed that while the Vine ecosystem will indeed cease to exist, users will still be able to create six second videos. The new, “pared-down” Vine Camera app will launch on 17th January, after which time, creators will only be able to share their content to parent platform Twitter.
While the original app will soon be defunct, Viners needn’t fear that they’ll lose their precious videos; they can be downloaded through the new app and will remain live at Vine.co.
“Thank you for the culture that you have helped shape, and for the content you’ll continue to make everywhere,” reads the official blog post. “You make the world a funnier, weirder, richer, more beautiful place.”
At its peak, Vine boasted around 200 million unique monthly users, and launched the careers of a handful of young, attractive actors, musicians and comedians who quickly got to grips with the potential of six second video and built a following out of their antics. But the popularity of the platform was shortlived, as pretenders like Snapchat and Instagram poached eyeballs with a similar offering.
It feels apt that Twitter be the new home for Viners, as this has increasingly been where videos find an audience. One of the silver linings to reports of Vine’s demise last year was the explosion of threads on Twitter, as users rediscovered their love for the format and shared their favourite clips.
Lovers of viral videos will no doubt be relieved that their favourite clips will live on in perpetuity, but will the niche weirdness that made Vine so bafflingly appealing continue to thrive on a platform as vast as Twitter? Who knows. Only time will tell — and in the meantime, we’ll always have #RunAwayWithMeme.