Dollar Shave Club was almost a punchline when it launched back in 2012, but all the laughter, it is happening en route to the financial institution now that DSC has been acquired by international consumer packaged goods titan Unilever. The all-cash deal came together quickly after Unilever originally suggested a partnership. It’s a smart move for a consumer packaged goods company, since subscription is likely to be an increasingly popular way to get standard consumables.
The $130 billion dollar multinational consumer goods company is speculated to be paying $1 billion, all cash, for the startup, according to reports from Fortune.
If the pricing is true, the transaction will be the third largest ever in e-commerce.