What happens when female creative directors from all over the world watch The Super Bowl and live-tweet about the ads? Brands and agencies will see the powerful influence of women on advertising’s biggest day of the year. The 3% Conference’s Super Bowl Tweetup invites female creatives to voice their opinions and reactions to the Super Bowl ads in real-time, using the hashtag #3percentsb.
Because it’s time products were sold through real storytelling rather than with bikini-clad women.
Because women buy and socially share more than men do on Super Bowl Sunday.
Because advertisers can get to know which ads female consumers are liking (or not). How many of these will be dumped into the overflowing dustbin of shoddy thinking?
Do you care? Join the conversation!